Improving the fan experience for a leading UK band
For any musician or band, the more ears their music reaches the better. Touring provides a special opportunity for artists to connect with and build their fan base while generating revenue through ticket sales.
IMImobile worked with a leading UK band to create a "Gift an Album" solution—expanding the band's listeners and reaching new fans. Through the IMIdigital platform, every fan who purchased a ticket to an upcoming show received a promotional code to be redeemed for a copy of the band's latest album.
Download the case study to:
- Understand the objectives of the program and the challenges the band was looking to solve.
- Learn how the solution worked, from ticket purchase to product delivery.