Customer experience (CX) is now the number one competitive differentiator to drive revenue growth
Customer experience (CX) is becoming the primary differentiator for brands and marketers. It touches on everything from the color of the logo to the feel of the packaging to the choice of music played in-store.
But, with 74% of UK adults willing to change supplier based on a poor customer service experience, contact centers have found a new strategic importance right in between a company’s digital transformation and customer experience strategy.
This eGuide looks at:
- The latest digital engagement and CX trends that contact centers need to know about
- How brands can leverage these trends to shape digital transformation and customer experience strategies