Your guide to AI-assisted customer engagement and support
The popularity and audience size of messaging apps has now surpassed social networks, with over 3 billion monthly active users. In other words, nearly half the world’s population is using 1 of the 4 top messaging apps available globally.
The growing dominance of mobile messaging has driven the trend of Conversational Commerce. What were once simple services for exchanging messages, pictures and videos, have now evolved into expansive ecosystems, supported by developers and APIs, to enable for selling, marketing and customer service - all through channels such as WeChat, WhatsApp and Facebook Messenger.
The Conversational Commerce trend has opened the door for chatbots, thrusting them into the spotlight and causing them to become one of the hottest topics in the tech industry.
This eGuide explores:
- The expansive chatbot opportunity available to brands and enterprises
- Why businesses need to work towards harnessing conversational AI
- How to build chatbots that engage, support, and sell to customers