Extend customer services capabilities to digital channels and engagement
Being truly omnichannel in today's environment means providing a consistent level of service to customers across a dizzying amount of digital channels. It means making the same information and functions accessible across those numerous channels and allowing customers to hop between channels without having to start the transaction all over again or to repeat information.
For reasons to do with legacy technologies, outdated processes, and internal silos, very few companies – at least ones of any size – are currently equipped to do that.
This guide will:
- Give you an understanding of what the term omnichannel means and how it differs from a multichannel solution.
- Help you overcome the barriers and challenges that most commonly face enterprises when building an omnichannel solution.
- Uncover how an enterprise orchestration tool is the key to creating a true omnichannel solution to create effective journeys for your customers.