eGuide Introduction to WhatsApp Business API

A practical overview of key features, message types, uses cases, and case studies

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Learn how the WhatsApp Business API could be a CX game-changer

With over 1.5 billion active users across 180 countries, WhatsApp has embedded itself into the daily lives of its users. After the success of the WhatsApp for Business app for small businesses, WhatsApp has now released an API for high-volume communications.

The WhatsApp Business API eGuide dives into the opportunity for enterprises to adopt the world's most popular messaging app into their customer communication strategies. It gives a practical overview of key features, message types, uses cases, and case studies of recent implementations.

  • WhatsApp Business API and how can enterprises use it
  • Key features of WhatsApp Business API
  • How it can transform customer engagement and service