Case study UK retailer

Using the effectiveness of SMS to increase store foot traffic and drive incremental sales

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The role of SMS in a cross-channel marketing strategy

For many retailers, email is their marketing channel of choice. But, with so many brands using the channel, standing out and connecting with customers is a huge challenge. 

A furniture and home accessories retail client, with 21 stores across the UK and Ireland, wanted to test the effectiveness of SMS. Find out in the case study how IMIcampaign was used to advertise a new product range and subsequently increase customer foot traffic to generate £400,000 in total sales and £45,000 in incremental sales. 

  • SMS was proven to be an effective channel for engaging customers, driving foot traffic, and increasing sales 
  • Customer loyalty cards were linked to customers' mobile numbers to track campaign performance 
  • SMS has now become an essential part of the client's cross-channel marketing strategy